Many businesses, including real estate brokerages, understand that company culture plays an important role in the recruitment process. Company culture is a collection of values, beliefs, and goals that defines what an organization is all about. Essentially, it represents the company’s personality and the common characteristics of its employees.
For millions of employees, it’s more attractive to work in an environment where other people’s personalities match yours. This is why a lot of real estate agents consider positive company culture as a factor when joining and staying in a brokerage.
If you want to maintain steady recruitment of effective agents, you need to take a closer look at your company culture. It will also be beneficial to take your cue from other successful organizations. For instance, you may be able to apply some KW recruiting ideas to your company’s own programs.
To learn more about how positive company culture can improve your recruitment efforts, read on.
Positive Company Culture Cultivates a Pleasant Work Environment
Nobody wants to work in a toxic environment as it can be very exhausting and negatively affect an individual’s well-being. Similarly, an overly positive workplace that seems artificial is uninviting.
When a company has a positive culture, it doesn’t resemble the two above-mentioned situations. Instead, it provides a pleasant environment where people feel satisfied and comfortable. This kind of culture inspires people to work more efficiently. Generally, a positive company culture allows agents to genuinely enjoy being part of an organization.
Positive Company Culture Fosters Professional Growth
While your real estate agency works to achieve its goals, don’t forget the importance of supporting your agents’ growth so they become more engaged with the company. In a positive company culture, there’s a conducive environment for career development. Professional goals are encouraged and parameters are set up to assist individuals to attain them. This can include senior leaders offering career coaching and guidance to help team members. In some brokerages, this culture is apparent in their recruitment process. They begin their career pathing as soon as the recruiting process starts and continue throughout the person’s tenure in the company.
Positive Company Culture Provides Individualized Support
Whether you’re looking for a new real estate licensee or an experienced agent, it’s important to give them the support they need to succeed. More importantly, your brokerage must provide the kind of support that matches their needs. Depending on the agent and how they work, they may require mentoring, continuing education, or receiving a certain type of team spirit to succeed. Some individuals are quite satisfied working on their own, while others are driven by a better commission plan.
In a positive company culture, the leadership understands that everyone has specific ways of working and attaining success. It’s important that your culture respects and supports each individual’s unique needs to help attract and retain top performers.
Positive Company Culture Promotes Open Communication
Positive company culture has open communication across teams and experience levels. It builds an organization of honest individuals who are comfortable enough to ask and receive tough questions. This kind of environment creates a more supportive team that can overcome various challenges. In addition, everyone is encouraged to speak out about their concerns so they can be properly supported by their team.
For this to be effective, transparency needs to be embodied by everyone in the company, from the CEO to the latest hires.
Positive Company Culture Creates an Inclusive Workplace
A culture of inclusivity allows teams to bond, helping them work better together. Also, in a healthy and inclusive environment, individuals become more comfortable with giving and receiving feedback as well as brainstorming ideas.
When it comes to implementing an inclusive environment, some companies begin right on the first day of employment. They’re paired with current employees and introduced to other members of the team. New employees also get coordinated lunches with their managers so they feel more comfortable with their superiors.
An inclusive culture also encourages employees to bond even beyond the first few months. Try to organize a volunteering activity in the community and celebrate different milestones like birthdays or work anniversaries. This way, everyone continues to feel included throughout their stay in your brokerage.
Positive Company Culture Combines Collaboration and Ownership
Positive company culture promotes a balance between collaboration and ownership. A collaborative culture enhances team spirit and inspires people to work together. It’s also important to recognize individual contributions to the team. This way, they feel valued for the work they do and their part in the result.
Having a culture that supports both autonomy and collaboration challenges people to go beyond their comfort zones and allows them to succeed individually. With a healthy mix of the two, agents have an easier time working together and are equally effective to own up to their work.
A lot of real estate agents consider company culture to be a vital factor in their success. They want to be part of an organization where they feel supported, valued, and satisfied. By working towards having a positive company culture, you’ll keep recruiting highly motivated and effective agents that will help your company grow.