By Ken Williams | Editor
Who doesn’t like to save money?
The Adams Avenue Business Association is polling its members about the possibility of launching a discount card program with the goal of bringing consumers to their businesses.
In an email blast on July 27, the association said it was gauging interest to find out if its members would participate, and how. The email said:
- Each business decides what type of markdown or special to offer consumers.
- There is no fee to member businesses to participate in the program.
- The discount cards would be sold for $20 and valid for a year.
- The proceeds from the sale of the cards would be used for community projects.
- Businesses would retain $5 for every card they sell.
- The program will be publicized through the association’s annual marketing plan, which includes Adams Avenue Street Fair, Adams Avenue Unplugged, Taste of Adams Avenue, Holiday on Adams Avenue, and its social media and online platform.
Kat Carney, associate director of the association, said it was too soon to discuss the proposed program.
“We are in the beginning phases and are just trying to gauge the participation of the businesses,” she said. “… We are still working things out at this time.”
—Ken Williams is editor of Uptown News and Mission Valley News and can be reached at firstname.lastname@example.org or at 619-961-1952.