• Home
  • About
  • Advertising
  • Digital Archive
  • Contact
    • Letter to the Editor
  • Find us
Sunday, January 17, 2021
No Result
View All Result
NEWSLETTER
San Diego Uptown News
  • A&E
    • Art
    • Photography
    • Film
    • Dance
    • Music
    • Books
    • Theater
  • News & Features
    • News
    • Feature
    • Politics
      • Elected Official Reports
        • Chris Ward
        • Mara Elliott
        • Summer Stephan
        • Susan Davis
        • Toni G. Atkins
    • Community Updates
      • Hillcrest Town Council update
      • SD Zoo News
  • Food & Drink
    • Uptown Food Briefs
    • Restaurant Reviews
    • Bars & Happy Hours
    • Uptown Brews
  • Opinion
    • Editorials
    • Letters to the Editor
    • Expert Advice
      • Sponsored links
  • Lifestyle
    • Health & Fitness
    • History
      • PastMatters
    • Homes & Garden
      • HouseCalls
    • Travel
    • Fashion
    • Parenting
    • Pets
  • Business
    • Best Of Uptown
    • Business Profiles
    • Finance
    • Real Estate
  • Neighborhoods
    • Adams Avenue
    • Balboa Park
    • Bankers Hill
    • Downtown
    • Golden Hill
    • Hillcrest
    • Kensington
    • Mission Hills
    • North Park
    • Normal Heights
    • Old Town
    • South Park
    • Talmadge
    • University Heights
  • Calendar
  • Experts
San Diego Uptown News
  • A&E
    • Art
    • Photography
    • Film
    • Dance
    • Music
    • Books
    • Theater
  • News & Features
    • News
    • Feature
    • Politics
      • Elected Official Reports
        • Chris Ward
        • Mara Elliott
        • Summer Stephan
        • Susan Davis
        • Toni G. Atkins
    • Community Updates
      • Hillcrest Town Council update
      • SD Zoo News
  • Food & Drink
    • Uptown Food Briefs
    • Restaurant Reviews
    • Bars & Happy Hours
    • Uptown Brews
  • Opinion
    • Editorials
    • Letters to the Editor
    • Expert Advice
      • Sponsored links
  • Lifestyle
    • Health & Fitness
    • History
      • PastMatters
    • Homes & Garden
      • HouseCalls
    • Travel
    • Fashion
    • Parenting
    • Pets
  • Business
    • Best Of Uptown
    • Business Profiles
    • Finance
    • Real Estate
  • Neighborhoods
    • Adams Avenue
    • Balboa Park
    • Bankers Hill
    • Downtown
    • Golden Hill
    • Hillcrest
    • Kensington
    • Mission Hills
    • North Park
    • Normal Heights
    • Old Town
    • South Park
    • Talmadge
    • University Heights
  • Calendar
  • Experts
No Result
View All Result
San Diego Uptown News
No Result
View All Result
Home Business

Local independent grocer Barons Market thrives in North Park

October 4, 2019
in Business, Featured, Top Story
0
Local independent grocer Barons Market thrives in North Park

Barons Market picks up produce directly from local farmers so they do not need to have the infrastructure to deliver to all eight stores in order to sell with the grocer.

0
SHARES
259
VIEWS

By KENDRA SITTON | Uptown News

At a time when many independent grocery stores are going out of business, Barons Market continues to grow, with another location opening in Otay Ranch this winter. Its North Park location opened in 2016 and Uptown News was recently given a tour of the specialty grocery store to learn how it has thrived amid fierce competition.




Senior Vice President Rachel Shemirani shared that her father and uncle founded the store in 1993 as an alternative to expensive Whole Foods. Since then, they have kept stocking organic and locally-sourced foods for as cheap as they can sell them.

Shemirani said the company’s No. 1 goal is to give customers a 15-minute shopping experience. The grocery store’s footprint is far smaller than a Vons or an Albertson’s and they also stock less than 10,000 products, compared to up to 60,000 at those larger stores. With lots of hot foods offered and customers coming in multiple times a week for small loads, the business model is more similar to European markets than U.S. superstores.

All of the products in the eight Barons Market stores are hand-selected at a weekly tasting committee where they test 80-100 products. Instead of the customer choosing between multiple pasta sauces, the executives, managers, and chefs at the meeting make sure they are only stocking one type of sauce they know is the best.

In addition to these weekly product additions ensuring the company has the latest trends in products, they are also able to get rid of ideas that are not working. For each five or six items added, they aim to discontinue 15. Inside the small North Park store, there is an oil and vinegar tasting section, an olive bar, and a cookie bar that were all meant to be temporary but became so popular they never went away.

A kitchen in the back gives out samples of food that are made in front of the customer, not in a microwave, so people can easily reproduce it at home.

Barons Market cultivates a relationship with the community and intentionally gives back, partially through their quarterly beer-tasting events.

“When your neighbor thrives, it’s good for everyone,” Shemirani said.

The grocery store will be holding its next Barons Backroom Beer Pairing on Oct. 16 from 6-8 p.m. in partnership with Modern Times Beer. One hundred percent of the proceeds from the event benefit Susan G. Komen. Tickets are $15.

— Kendra Sitton can be reached at kendra@sdnews.com. 

Related Posts

  • The eyes have itThe eyes have it
  • The engineer behind authors, gems, heroes and scientistsThe engineer behind authors, gems, heroes and scientists
  • The neglected ‘mooses’The neglected ‘mooses’
  • The five best tech gadgets for pet ownersThe five best tech gadgets for pet owners
  • Meet the RobinsonsMeet the Robinsons
  • Juvenile court unveils comfort space for foster youthJuvenile court unveils comfort space for foster youth
SDCNN
Next Post
Jeri Dilno: LGBT trailblazer

Jeri Dilno: LGBT trailblazer

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Please follow & like us :)

© 2019 San Diego Uptown News All rights reserved. San Diego Community News Network (SDCNN).

Navigate our site

  • About
  • Advertise
  • Contact

Follow us

No Result
View All Result
  • A&E
    • Art
    • Photography
    • Music
    • Books
    • Dance
    • Film
    • Theater
  • News & Features
    • News
    • Politics
      • Elected Official Reports
    • Feature
  • Food & Drink
    • Bars & Happy Hours
    • Uptown Food Briefs
    • Suds in the city
    • Uptown Brews
  • Opinion
    • Editorials
    • Letters to the Editor
  • Business
    • Finance
    • Real Estate
    • Expert Advice
      • Sponsored Links
  • Lifestyle
    • Health & Fitness
    • Fashion
    • Pets
    • Travel
    • History
  • Neighborhoods
    • Adams Avenue
    • Bankers Hill
    • Balboa Park
    • Old Town
    • Kensington
    • University Heights
    • Normal Heights
    • South Park
    • Mission Hills
    • Community Updates
      • Hillcrest Town Council update
      • HouseCalls
      • SD Zoo News
  • Best Of Uptown
  • Calendar
  • About
  • Contact
  • Advertising
  • Archive

© 2019 San Diego Uptown News All rights reserved. San Diego Community News Network (SDCNN).

Login to your account below

Forgotten Password?

Fill the forms bellow to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In